Serena Williams At the Forefront of Plus-Size Fashion with a Great Collection!

When it comes to business, Serena Williams does not play. Indeed, she recently unveiled her clothing line with a similar namesake. The new clothing line, Serena, is one of the most essential elements that the tennis superstar felt that she was missing in her arsenal; essentially for sizes over XL.

She believes that Great will help plus-size women express themselves freely

Working On the Perfect Product

Rather, than hurry to bring a subpar product to the market, Williams opted to invest her time to bring perfection to the product.

Indeed, speaking via phone while in Miami, Williams said that she wanted the project to be done in the right way. Indeed, that was after the first pop-up was done Art-Basel.

Additionally, she said that she wanted the product to get started from the beginning and hence, they headed back to the drawing board to renew the product.

As a matter of fact, one of the things that they wanted to do when renewing the product was to utilize plus –size fit models, and additionally make those models have the pleasure that truly, these clothes were tailor-made for them, and not just an extension of the collection.

Indeed, the extra effort that was put in ensuring that the content was geared for them is what conceptualized and gave birth to her new collection going by the name Great.

The collection targets women, specifically those of plus sizes

Flexibility a Major Incorporation

This new collection is a lineup of different attires that suit whatever occasion; whether it’s going for a date with luxury or opting to go for a workout at the gym.

Eschewing mentally demeaning words such as ‘plus’, Williams is hoping that her customers will feel positive and at their best whenever they adorn the attire for whatever occasion.

Moreover, the clothes have sizes up to 3X, and the line has been made available at Neighborhood Goods, a concept based shop located in Dallas, Texas. The concept shop is one of the many that have joined the bandwagon to sell premium designs for plus-sized individuals.

Additionally, as a fashion icon whose outfits create a buzz with the media both on and off the court, Williams has cultivated a lot of passion for selecting the most ideal materials that will fit. Indeed, Williams says that when she is looking for a quality shirt, she usually has to go to a high-end department store, and the prices then end up being pretty steep.

High-Quality Products at An Affordable Price

This is one of the reasons why she felt that it was important to maintain the same kind of quality as these high-end department stores, with the only difference being that the prices would be kept under $200.

Ideally, if the quality is the major guideline for the clothing line, then ease of wear is sure to take second place without a hassle.

The likes of dressed-up essentials such as a lace tracksuit and leggings are in plenty as the offerings speak volumes about comfortability. Since Williams welcomed Alexis Olympia, her daughter, last year, she has admitted that her priorities in style choices have greatly changed.

As a matter of fact, Williams confesses to not having the same allure she once did for tight-fitting shirts she was famous for wearing. Moreover, according to Serena, the fact that one’s body changes as you become a mum means that she has fallen in love with it even more, and it has inspired her fashion transformations.

Williams collection focus on quality, albeit at an affordable price

Flaunting the Mom Bod

Her new evolution then means that she is highly likely to acquire relaxing attire as part of her wardrobe. That being said, Williams has also admitted that she still has the desire to nurture her inner glamour puss.

Indeed, she wants to be the mom that can walk around fabulously and in extravagant style.This type of confidence is what Williams hopes to inspire in other women once they purchase clothing products made by Great.

Tops and sweaters emblazoned with slogans such as be seen, be heard, I am strong and I am beautiful are what put the icing on the cake with her vision.Great will have different statements throughout, which will be focused primarily on making a woman be more comfortable about herself.

The products focus on making a woman feel proud of who she is, and unapologetically being free with themselves. Indeed, Williams believes that in life, it’s not only crucial that people build themselves up, but look in the mirror and elevate themselves as well.